"Access – Success – Growth"

Access, success and growth are three themes defining FedEx's new advertising campaign launched this week in the UK, France, Germany and India. The campaign, created by BBDO Worldwide, highlights how the global delivery company can help customers access market opportunities and better their business possibilities.

A Marketing Week news article describes FedEx's new push as an aim to show how FedEx can enable companies to "realize potential opportunities - whether those prospects are in their local communities or around the globe."
FedEx wishes their campaign to be seen as a continuation of the company's already strong legacy, while also reinforcing their commitment to delivering an outstanding and consistent experience for costumers all over the world.

The ads are simple, highlighting in both copy and graphic how much FedEx really works for you. With over 280,000 "team members" working to help businesses deliver their products quickly, consistently and with ease. The simple copy explains what the viewer sees occurring on the page: the FedEx team working on the project from the moment the order is placed to the moment it is received by the customer. FedEx is a company that works for you, enabling you to access more customers, generate success, and bring growth and development to your company.

This campaign could not have come at a better time. FedEx is targeting the needs of businesses, stressing their ability to help reach more consumers. The holiday season is a key time for businesses to reach more people, increase their networks, and drive sales home,as almost every one is in the "spirit" of buying more, sending more and growing more. With increased web-use and the ease of the internet over shopping malls and long lines, FedEx is utilizing online shopping and stressing that they are the company best suited to deliver the goods. This campaign also reminds consumers everywhere that FedEx is a reliable and global way to send, a great message to hear at a time when mail deliveries are at their highest.

The initial launch features four print and online executions in multiple languages. In addition to print ads in traditional press, an online campaign will be launched featuring a "behind the scenes" story of the ads. Future advertisements are planned to launch in additional key markets such as Italy, China, Taiwan, Mexico, Japan, and Brazil.

Access more Ads or Experience FedEx for yourself.
Additional information in this article came from FedEx.com